River2Sea Australia Pty Ltd was incorporated in Australia in 1998, to develop, manufacture and market various types of fishing tackle in Australia, New Zealand, USA, North America, Europe, East Asia and South Pacific Islands under the River2Sea brand-name.

We provide an exceptional range of fishing lures including worms, jigs, plugs and squid hooks. To achieve our designs, we work together with professional fishermen listening to their needs and suggestions. This information helps our engineers to create unique and innovative concepts that perfectly match the needs of modern sports fishermen.

River2Sea uses the ultimate in proven spraying and coating technologies in combination with the highest quality Japanese hooks. It is through our commitment to technical innovation and superb craftsmanship that we have enjoyed a wonderful reputation in our local and international markets.

One of our aims is to promote the use of our high-density lead free “TUNGSTEN FORCE” lures, as River2Sea like many fishermen, understand the need for the protection of the environments we fish in.

Like the name says whether you fish rivers or seas for a living or for pleasure we feel sure you will enjoy the fun and excitement of River2Sea lures.